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Welcome to Today's Oil

A Leading Supplier of Superior Quality AMSOIL Products

Our mission is to provide our customers with the best lubrication products and services available and to assist in educating the public on the absolute Best Value in the lubrication industry today.

This website features the complete line of AMSOIL Synthetic Lubrication products. AMSOIL has created the finest lubricants available to protect your vehicle, equipment, or machinery. Each product is custom tailored for your specific application to give the ultimate in lubrication, even under extreme operating conditions.

Feel free to contact us via telephone or web with any questions regarding AMSOIL, AMSOIL Products, Commercial & Retail Accounts, or Dealership Opportunities.

Thank you for choosing us!



~ The Company of Firsts ~

Since the introduction of AMSOIL Synthetic motor oil in 1972, AMSOIL has gone on to develop the most complete line of synthetic lubricants and automotive products in the world. The history of AMSOIL "firsts" in motor oil, two-cycle oil, gear lube, grease, air filer, and oil filter technology are proof-positive of the AMSOIL commitment to innovation.

AMSOIL has a documented history of innovation and leadership.

  • First to develop and API-rated 100 percent synthetic motor oil.
  • First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
  • First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
  • First to produce synthetic motor oils for diesel engines, racing engines, turbo engines, and marine engines.
  • First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • First to manufacture synthetic gear lube for automotive use.
  • First to manufacture a 100:1 pre-mix synthetic two-cycle oil.
  • First to manufacture a synthetic automatic transmission fluid for automotive use.


AMSOIL's line of synthetic motor oil represents the finest level of protection you can buy for your motor vehicle, truck, motorcycle, industrial machinery, heavy equipment, marine craft, recreational vehicle, or racing vehicle.

WHAT IS SYNTHETIC OIL? Amsoil synthetic lubricants are chemically engineered to form pure lubricants. They contain no contaminants molecules that do not have a designed in purpose. Their versatility and pure, uniform molecular structures impart properties that provide better friction-reduction, optimum fuel efficiency, maximum film strength and extreme temperature performance conventional lubricants just can not touch! HOW TO REDUCE ENGINE WEAR? Engine wear is inevitable, but you can take steps to reduce wear and maxmize the life and performance of your engine. Wear occurs in four primary ways: ABRASIVE WEAR starts with particles that originate as contaminants from outside the engine such as dirt or soot. These contaminants are ingested through the air intake system and circulate throughout the engine, grinding and scouring metal components. Most abrasive wear can be eliminated with high quality air and oil filters. CORROSIVE WEAR sometimes referred to as chemical wear, results from chemical attack on metal surfaces such as the culinder walls. Chemical corrosion is expecially problematic in vehicles used sporadically or seasonally, such as motorcycles. ADHESIVE WEAR is a result of metal to metal contact under high loads, speed or temperatures. Although the metal surfaces in your engine appear smooth to the naked eye, they contain microscopic high spots, called asperities. As asperities slide against each other, they can bond, causing the two surfaces to adhere. As they pull apart, surface imperfections result that accumulate over time and can lead to failures, such as seizure. FATIGUE WEAR occurs when regular stress on a lubricated surface causes fractures over time. Fatigue wear occurs predominantly in rolling-element bearings. Using high quality air and oil filters is critical to reducing engine wear. Air filters help prevent abrasive contaminants from entering your engine, while a good oil filter will trap particles before they can circulate through the engine and cause wear. AMMSOIL offers our own AMSOIL Ea line of filters with synthetic nanofiber technology which traps and holds a higher percentage of the small wear-causing particles conventional filters miss for maximum engine protection. The motor oil you choose is just as important. Modern engines run hotter and under higher pressures, increasing the likelihood of wear. Some oils may not be up to the challenge of providing the required level of protection; AMSOIL synthetic motor oils are formulated with resilient base stocks and performance additives that withstand heat and stress better than conventional oils. To demonstrate, AMSOIL Signature Series 5W-30 Synthetic Motor Oil was compared to nine leading synthetic oils in the Four Ball Wear Test. It delivered excellent wear protection and revealed itself to be the top-performing oil in the test, helping you get the most out of your vehi cles. This test can be seen elsewhere in this website

SAVE MONEY ON FUEL AND OIL Compared to conventional oils, AMSOIL synthetic motor oils help improve fuel economy while reducing oil consumption, both of which save you money.The difference in performance starts at the molecular level. The refining process used to produce conventional base oils separates crude-oil molecules by weight, leaving molecules of different sizes and shapes. Conventional oils’ inconsistent molecular structure requires more energy to circulate throughout your engine, reducing fuel economy. Unstable molecules in conventional base oils can also evaporate more readily in the presence of extreme heat, causing your oil level to drop. If enough motor oil is consumed, eventually there may not be enough to reach all the complex parts of your engine, which can potentially cause damage.The synthetic base oils used to formulate AMSOIL synthetic lubricants, on the other hand, are manufactured using a process that produces base oils of a uniform molecular structure. The smooth, pure molecules in AMSOIL synthetic lubricants slip easily over one another, increasing lubricity compared to conventional oils and maximizing fuel economy. They are also inherently more stable in the presence of heat, resulting in less oil consumption. AMSOIL INC. has conducted industry-standard tests to demonstrate. For example, AMSOIL synthetic diesel oil, transmission fluid and gear oil increased fuel economy 6.54 percent in short- to medium-haul diesel applications in one test, while boosting fuel economy in diesel trucks used in stop-and-go city driving conditions 3.15 percent in a second test. The same synthetic technology extends to the entire line of AMSOIL synthetic lubricants, delivering maximum fuel economy in all your vehicles and equipment. Likewise, a conventional oil showed 60 percent more oil consumption than AMSOIL 5W-30 Signature Series Synthetic Motor Oil in testing, requiring more frequent top-offs. Conversely, Signature Series showed 38 percent less consumption than the conventional oil. It all means you save money at the pump and have to top-off your oil less often.

AMSOIL is one of the least expensive and smartest investments you will ever make to ensure that your motorized equipment will run the longest with the least amount of maintenance and the highest fuel efficiency. Lubricating oils are the lifeblood of mechanical equipment and are the single most determining factor in how long your equipment will last and what the costs of maintaining that equipment will be.

Unlike mass marketed petroleum products which are bulk manufactured to provide the minimum lubrication at the cheapest price, AMSOIL's line of synthetic motor oils are individually crafted to provide the most durable protection in the most extreme temperature and load conditions you may encounter.  AMSOIL durability also shows up in product longevity, since AMSOIL synthetic oils and fluids last upwards of 8 times longer than conventional petroleum products. The strength of synthetic motor oil is the ability to eliminate the organic elements that cause conventional petroleum oils to breakdown and lose efficiency. Further, synthetic motor oil can be tailored with specific additives to function at a MUCH higher efficiency in extreme conditions, allowing your oils to function immediately in cold start conditions or to continue to provide stable protection in extremely hot conditions that cause petroleum oils to fail at potentially catastrophic results to your machinery.

AMSOIL prides itself in being the best synthetic oil and the advantages are hardly limited to extreme conditions, but rather from their strength in day-to-day use. At the core of AMSOIL's synthetic motor oil is the ability to provide superior lubrication and the best oil change money can buy. Engines and machinery operate more efficiently, with less friction. Less friction means less heat produced and less wear and tear on mechanical parts, which allow engines and machinery to have much longer life spans. The increase in operating efficiency results in an increase in power and fuel efficiency, since your equipment is not fighting against itself and friction, you end up with the best oil change possible.

AMSOIL is not designed to be sold at the discount store for the cheapest price possible. An AMSOIL customer makes an informed decision to choose AMSOIL to safeguard the enormous investment they make in their vehicles, fleets, machinery or heavy equipment, and to ensure that their equipment will last the longest with the minimum amount of maintenance. By using AMSOIL, the best synthetic oil on the market, you can save money immediately and directly by decreasing the frequency of oil changes. AMSOIL products will last drastically longer than conventional petroleum oils, and even their top synthetic competitors.  You can also save money by increasing fuel efficiency by as much as 22%, and with gas prices the way they are, this can be a huge savings.  The real value of using AMSOIL is the ability to give your equipment the best chance for the longest life possible. That is the commitment AMSOIL makes with each of its custom crafted synthetic motor oils and filtration products.

This website is designed to present you with the entire AMSOIL line, including products tailored for specific types of applications. We have also included information on the numerous independent comparison tests where you will see synthetic oil vs regular and an array of industry standardized tests that prove AMSOIL is the clear leader in mechanical lubrication. AMSOIL is not a "miracle" product, but a line of synthetic motor oils that trace their origins to AMSOIL founder and president Albert J. Amatuzio's experience with fighter aircraft, which rely exclusively on synthetic motor oil because of their exacting and extreme requirements. Amatuzio's vision of a better system of lubrication for everyday vehicles, trucks, heavy equipment and industrial machinery has allowed AMSOIL to be the best synthetic oil on the planet, the company of "firsts" and a pioneer in the development of products and systems to provide you with the best option for your needs.

AMSOIL INC. takes enormous pride in its mission to provide you the best products available to protect and maintain your equipment rather than profiting on cheaply made inferior products that put your primary investments at risk of unnecessary wear and catastrophic failure. We at Today's Oil take pride in offering you the entire AMSOIL line. We are committed to providing you the best customer service and support to help inform and assist you in developing the most efficient system for protecting your investments.

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John Reed
Independent AMSOIL Dealer
343 Main Street
Cadiz, KY 42211





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